dinsdag 25 augustus 2015

Facebook won’t promote a feminist event because of its ‘profane’ language

Summers

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In 1975, journalist Anne Summers published a book that was to become a vital Australian feminist text: Damned Whores and God’s Police. Now 40 years on, Facebook will not promote an upcoming event by the same name because the post contains “profane” language, according to the author.

In celebration of the book, which explores Australia’s historical treatment of women, a high profile conference will be held in Sydney in September, with Senator Penny Wong attending. But when Summers’ team tried to pay to boost the event on Facebook, it was knocked back

More about Facebook, Women, Australia, Feminism, and Social Media

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12 photos illuminated with window light

Window_light_photo

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Last week’s Mashable Photo Challenge was about using the light from your window to illuminate your photos in an interesting way

“I love that this theme forced people to really pay attention to their surroundings and use harsh or bright light to create these dramatic images,” said Vincent Carabeo, our guest host. “It was amazing to see how creative people got.”

Carabeo prefers using natural light to shoot his portraits. Often times, he takes advantage of blinds, drapes and interesting window shapes to give his photos a unique touch Read more…

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An IRL place to buy the Internet’s most popular makeup

Lipstick

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Die-hard beauty fans can now test and purchase products from their Instagram feeds in one IRL location

Ricky’s NYC, a chain beauty store with a mix of indie and established brands, opened a concept cosmetic store called “#” (pronounced “Hashtag”), which sells 20 beauty brands made famous by Instagram. The store features eclectic brands like Cocoa Brown, LASplash, Makeup Eraser and Sugar Pill.

The idea for # was developed in response to consumers who were interested in obtaining social media-famous brands outside their online community Read more…

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My Social Media Story: How Blogging Saved My Life

Storytelling

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Nancy A. Davis.

A few years ago, life dealt me some tough blows. I lost my home. I wound up in a highly abusive relationship, and as I worked to get free from that, I got hit by a car and nearly died.

The scariest thing about being in that hospital for four days by myself was that no one knew what happened to me. I simply fell off the face of the earth so to speak.

At the time of the accident, I was also living in a homeless shelter. I was scared and alone. What was I going to do? How would I survive all of these feelings?

As well as having to go to court to obtain a restraining order, I also had many doctor appointments – how would I stay sane?

My Blog Kept Me Sane

Writing saved my life. Simple as that.

When I first got back to blogging, I did so under a different name because my ex-boyfriend was stalking me online.

Each day, I either used a friend’s laptop or went to the public library to go on Facebook and my blog to see how people were doing. The response I got and the support of my friends kept me going.

So many days I wanted to quit.

So many times I looked to the sky and screamed about my fate.

Being on that blog allowed me to let those feelings out. The love and support I experienced on my Facebook and my blog kept me afloat more days than I can tell you.

The Joy Is In The Journey

After being in the shelter for a year, I was finally able to move out. Living in a place like that taught me so much.

First of all, not all homeless people are drug addicted alcoholics. The number of individuals who have no place to go keeps rising.


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Part of what I wanted to do with my blog was give others hope that they can get out of these situations that seem impossible. The biggest success of my blog is that I can give my voice to a group of people overlooked by society.

If I can encourage one person to not give up, I have succeeded.

Life When It’s Different

I have a beautiful apartment that I share with my boyfriend and our two cats. I no longer have to worry about where my next meal will come from.

These victories I share on my blog and on Facebook.

Signing that lease was one of the happiest days of my life. To be able to share that not only with my offline friends, but my online ones as well really made it even more special.

Online Friendships Are Real

Before I lost my apartment, six of my online friends got together and sent me a check trying to help me stave off eviction.

One of the women I became friends with through her blog messaged me and asked what my boy would like for Christmas that year.

I cried tears of pure amazement. This was something I never expected to get from social media.

I have role models who watched my life go from bad to worse, yet they never judged me. I hope they know how much they all mean to me. That support in my darkest hours kept me alive.

So, when people tell me blogging is my hobby, I tell them no – blogging saved my life.

Nancy DavisAbout the author: Nancy A. Davis is a homemaker, blogger, and the shortest person she knows with the biggest mouth. She lives with her boyfriend Frank and their two cats in Western Massachusetts.

Her biggest goal in life is to finish writing her book. You can read more from Nancy on her blog, or connect with her on Twitter.

The post My Social Media Story: How Blogging Saved My Life appeared first on Danny Brown – all rights reserved.

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How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

ecommerce-shopping

Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping.

Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually scan the title and description snippets in your search results.

There are nearly 12 billion Google searches per month. Consumers conduct searches for products or services they need, and often use the snippets in search results as deciding factor on whether to click, or keep scrolling.

The examples below show how three mega e-commerce sites approach title tags and meta descriptions, what they’re doing right and some additional opportunities.

Alibaba.com

alibaba logo

Alibiba.com takes a keyword-heavy approach to title tags and meta descriptions. Jam-packed with keywords, their title tags and meta descriptions often exceed recommended character counts and do not create compelling arguments for click-throughs.

What they’re doing right

  • Specifying title tags and meta descriptions on every page
  • Including keywords in title tags and meta descriptions
  • Using action-oriented meta descriptions to call readers to “Find quality [product name here]”

Strategic recommendations

  • Reduce title tag length: Lengths are consistently over 100 characters. Limiting the character count to 50-60 will reduce truncation in search results and allow Alibaba.com to reign in their optimization strategy to focus on 1-2 top priority keywords per page.
  • Reduce meta description length: Descriptions tend to be upwards of 200 characters on this site. Limiting the character length to 160 characters or less will allow Alibaba.com to lead with a complete, cohesive sentence in search results.
  • Draft unique and compelling meta descriptions: Meta descriptions on this site’s product pages simply reorder keywords listed in title tag and tend to trail off into lists of keywords for the bots to read. Draft descriptions for readers instead of search bots to improve click-through rates with concise, actionable language that emphasizes Alibaba.com’s value proposition.

alibaba meta example

Amazon

amazon logo

Amazon appears to take a minimalistic approach to title tags and meta descriptions. Template-style descriptions leave room for improvement in terms of providing useful and compelling reasons to click.

What they’re doing right

  • Specifying title tags and meta descriptions on every page
  • Not exceeding character limitations in most cases


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Strategic recommendations

  • Draft more robust meta descriptions: Second level category pages such as Toys & Games or Electronics appear to have effortless, default meta titles and descriptions. Due to the incomplete description provided by Amazon in the example below, Google has opted to feed additional copy from the page that it feels better represents the content of the page. Amazon could take control of this lost meta description real estate by providing a detailed and compelling description.
  • Draft compelling title tag: Although “Toys & Games” may be the actual page title, this title tag does not compel a reader to click. It does not evoke interest, or curiosity, or excitement. We recommend drafting a title that highlights the value proposition or ties into an overarching brand voice.

Amazon meta example

Best Buy

best buy logo

Best Buy’s approach to meta titles and descriptions is the perfect mix of taglines, keywords and marketing objectives to provide attractive page snippets you can’t help but click.

What they’re doing right

  • Concise language that defines the benefit of shopping with them: In-store pickup, free shipping on thousands of products, expert service.
  • Appropriate lengths to avoid truncation in search results
  • Unique title tags and meta descriptions on every page

Strategic Recommendations

  • Keep rocking your mad meta skills!

best buy meta example

For years, optimization experts have been told that keywords within meta titles and descriptions do not effect organic ranking – and while Google’s ranking algorithm may not be reading these keywords, users are. They’re deciding which search result to click on based on their perception of the relevance of each result page.

How compelling are your title tags and meta descriptions? Ensure they follow recommended character limits, include 1-2 keywords most relevant to the page’s content and concisely pitch your value proposition. If you do, your glittery fairy wings should be flying off the shelves in no time.

For more real-life examples of search engine optimization strategies and results, check out TopRank Marketing’s integrated marketing case studies.

Header image via Shutterstock.


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